From soft organic cotton to recycled yarns and natural fibres, our covetable collection will work wonders for your wardrobe – and do good for the planet, too. Discover the eco-friendly stories behind these pieces.
“Caring for our environment is such an important challenge for all of us today. Our designers are passionate about discovering new ways to help us on the journey towards a more sustainable future. We already use organic cottons for our T-shirts, modal for sleepwear and recycled fabrics for our activewear and accessory ranges.”
Chrissie Rucker OBE, Founder
What’s better than a brand-new item of clothing? One that’s environmentally friendly, of course. Our organic cotton is grown using no chemical fertilisers and far less water than conventional cotton, while still retaining its super-breathable and luxuriously soft quality. You’ll find it everywhere from classic tees and sporty hoodies to everyday denim.
We’ve given yarns a second lease of life across our knitwear and activewear ranges this season. Our recycled cotton is made from waste fibres that are broken down and spun into new yarns, preventing unnecessary consumption and reducing the use of raw materials. The same goes for the Q-nova yarn we use in our double-layer workout top and seam-free studio vest.
Look to nature
Created from beech wood, Lenzing Modal® is one of the most sustainable fibres in the textile industry. As well as being a completely natural material, the process of its creation is CO2-neutral and up to 95% of the chemicals used during production are reused. Super-soft and beautifully light, this wonder fabric features across our loungewear and nightwear – from T-shirts to PJs and nighties.