From embracing hygge and lagom (making the most of simple pleasures and taking a less-is-more attitude to material possessions) to adopting a more minimal approach to getting dressed, there’s a lot we can borrow from Scandinavia when it comes to our lifestyles and our wardrobes. Follow these five tips to add that instantly-recognisable Scandi look to your day-to-day wardrobe.
Rule one: Work your whites
It’s no secret that we love white pieces, and this side of Scandi dressing marries perfectly with our less-is-more ethos. A few key white staples will make getting dressed simple: think a crisp white shirt, perfect white denim and stylish white knitwear.
Rule two: Keep cuts classic
A fuss-free approach is vital to keeping your look contemporary and successfully carrying off the much-imitated minimal aesthetic. Our asymmetric cuts and statement jumpers are ideal ways to inject individuality into otherwise simple formulas.
Rule three: Don’t over-accessorise
Avoid the temptation to supplement a basic outfit with too many accessories. Much like Parisian wardrobes, the charm in this way of dressing lies in its simplicity. Be confident with your outfit choices and punctuate looks with similarly simple, but statement-making pieces. Our hoop collaboration with Georgiana Scott Jewellery and classic sterling-silver bangles are a case in point.
Rule four: Add an androgynous twist
Comfort comes first for Scandinavians – doubtlessly one of the reasons their look has become so popular. Ditch the high heels and instead work statement white trainers into your daytime looks – they’re surprisingly versatile and your feet will thank you. Look out for our own in-house trainer collection, too – launching very soon.