The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

winter wardrobe

Winter wardrobe for little ones

Get little ones cold-weather-ready in style with our must-have pieces. Choose from cosy cardigans, soft scarves, sleepsuits, partywear and more.

Read More

The wrap trend, two ways

Wrap up in style this Autumn with the new season’s favourite shape. Discover two ways to wear the versatile trend.

Read More

Introducing the cashmere 6

Meet the cashmere 6 – the timeless pure-cashmere knits you’ll turn to time and time again. Plus, how to keep them looking and feeling their best.

Read More

3 ways with denim

The arrival of Autumn signals the return of jeans as a wardrobe hero. Discover three of our signature styles and how to wear them for day or night.

Read More

3 ways to embrace sweater season

As Autumn approaches and temperatures drop, it’s time to revel in the comfort of cosy knits. Discover our must-have pieces to update your wardrobe.

Read More

Coats to suit all styles

Whether you’re looking for a year-round cover-up, or a glamorous jacket for evenings out, we’ve got an option for every occasion.

Read More

How to: mix lounge with daywear

Athleisure, sports luxe… whatever you call it, the loungewear as daywear trend is set to continue. And we like it. Here’s how to master the look.

Read More

Editors' Picks