The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

velvet dress

A lesson in velvet

Velvet exudes charm, feels effortlessly luxurious and can be styled for any occasion. Still deciding if this fabric is the one? Let us convince you.

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Woven elegance

A touch of sparkle, a dipped back, a lace trim – these are the features that tip knitwear into dressed-up territory.

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How to wear lace

Whether you prefer a delicate trim or all-over pattern, there is a place for lace in every wardrobe – especially during the festive season.

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Bonfire-Night accessories edit

Wrap up warm for fireside fun this Bonfire Night with the help of our edit of cosy hats, snuggly scarves and warm gloves for the whole family.

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Dress for the occasion

As parties and events fill our diaries, the question of ‘what to wear’ becomes a weekly style dilemma. Luckily, we have the answer.

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winter wardrobe

Winter wardrobe for little ones

Get little ones cold-weather-ready in style with our must-have pieces. Choose from cosy cardigans, soft scarves, sleepsuits, partywear and more.

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The wrap trend, two ways

Wrap up in style this Autumn with the new season’s favourite shape. Discover two ways to wear the versatile trend.

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Introducing the cashmere 6

Meet the cashmere 6 – the timeless pure-cashmere knits you’ll turn to time and time again. Plus, how to keep them looking and feeling their best.

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Editors' Picks