The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

What to pack for Easter breaks

From a day trip to the coast to a weekend city break, discover hardworking pieces for effortless getaway style – they’re suitcase-friendly, too.

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Discover our Summer story

Take a journey with us to Marrakesh – the inspiration behind our beautiful new-season collection, from stylish serveware to covetable clothing.

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How to spend Mother’s Day

From the perfect gifts for her to outfit ideas and special activities to enjoy as a family, discover our tips for making it a memorable Sunday.

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Savvy sale picks

Discover the must buys in our Mid-Season Sale. From premium fragrance to covetable clothing, update your home and wardrobe with these stylish pieces.

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Linen to love now and later

Don’t wait until Summer to introduce our favourite fabric into your wardrobe. From smart separates to holiday dresses, these are the styles you need.

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Spring whites

Introduce this bright hue into your wardrobe and home to celebrate the season. Wonderfully fresh and uplifting, white simply goes with everything.

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5 new wardrobe heroes

From Breton tees and jumpers to relaxed trousers and midi skirts, refresh your new-season look by mixing in key pieces with your everyday outfits.

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seychelles gift set

The Mother’s Day gift guide

Plan ahead and treat Mum (or an equally important woman in your life) with our edit of considered gifts she’ll love to unwrap on Sunday 31st March.

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How to wear stripes

From a classic Breton to ribbon trims, discover our tips on how to make the perennial style staple look fresh and new in your wardrobe.

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acitvewear layers

Your new workout wardrobe

Get closer to achieving your wellbeing and fitness goals with the help of our new mix-and-match activewear collection, offering comfort and support.

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Skirts of the season

Make the midi your new style staple this Spring. From denim washes to wrap shapes, discover our edit of the best to buy now.

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Editors' Picks