The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

Better than basics

Our quality essentials are the perfect partners to everyday outfits. From classic T-shirts to versatile vests and camis, meet your go-to base layers.

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Rise to the occasion

Whatever your Summer plans entail, we’ve got a dress to suit – be it Wimbledon, Ascot, or a garden party.

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Get the linen look

If you only invest in one thing this Summer, make it this versatile yarn. Whether that’s a dress, bedding, or tableware, we’ll let you decide!

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3 looks for lights out

With warmer nights fast-approaching, it’s time to rethink your bedtime style. Our new-in nightwear has something for everyone, from PJs to one-pieces.

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The shades of Summer

We’ve taken style cues from Essaouira this season with a palette of dusky pinks and holiday-sky blues across tops, dresses, skirts and more.

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3 trouser styles to try

Whether you favour wide-leg silhouettes, or utility-inspired looks, make space in your wardrobe for this season’s must-have shapes.

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Dress(es) for the occasion

You can’t beat effortless, all-in-one ensembles over Summer months. Be it a wrap, maxi, midi, or shift, we have a dress for every event this season.

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girls summer pyjamas

Pyjamas all day!

Easter has arrived and with nightwear this fun, they can skip getting dressed and make the most of a lazy long weekend – did somebody say duvet day?

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4 ways to master monochrome

The perfect palette wherever you are, whatever the weather – discover our top tips for wearing black and white all-season long.

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Editors' Picks