The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

Get the linen look

If you only invest in one thing this Summer, make it this versatile yarn. Whether that’s a dress, bedding, or tableware, we’ll let you decide!

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3 looks for lights out

With warmer nights fast-approaching, it’s time to rethink your bedtime style. Our new-in nightwear has something for everyone, from PJs to one-pieces.

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The shades of Summer

We’ve taken style cues from Essaouira this season with a palette of dusky pinks and holiday-sky blues across tops, dresses, skirts and more.

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3 trouser styles to try

Whether you favour wide-leg silhouettes, or utility-inspired looks, make space in your wardrobe for this season’s must-have shapes.

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Dress(es) for the occasion

You can’t beat effortless, all-in-one ensembles over Summer months. Be it a wrap, maxi, midi, or shift, we have a dress for every event this season.

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girls summer pyjamas

Pyjamas all day!

Easter has arrived and with nightwear this fun, they can skip getting dressed and make the most of a lazy long weekend – did somebody say duvet day?

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4 ways to master monochrome

The perfect palette wherever you are, whatever the weather – discover our top tips for wearing black and white all-season long.

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What to pack for Easter breaks

From a day trip to the coast to a weekend city break, discover hardworking pieces for effortless getaway style – they’re suitcase-friendly, too.

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Discover our Summer story

Take a journey with us to Marrakesh – the inspiration behind our beautiful new-season collection, from stylish serveware to covetable clothing.

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How to spend Mother’s Day

From the perfect gifts for her to outfit ideas and special activities to enjoy as a family, discover our tips for making it a memorable Sunday.

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Savvy sale picks

Discover the must buys in our Mid-Season Sale. From premium fragrance to covetable clothing, update your home and wardrobe with these stylish pieces.

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Linen to love now and later

Don’t wait until Summer to introduce our favourite fabric into your wardrobe. From smart separates to holiday dresses, these are the styles you need.

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Editors' Picks