The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

4 steps to Alpine chic

Get the Fair-Isle knits ready, layer on the sheepskin and don your biker boots for Winter style, inspired by the slopes.

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Star gazing

For a stylish way to celebrate the season, look to the stars. With constellation prints and shining designs, our selection is truly stellar.

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Step up your travel game

Visiting family over Christmas, hitting the slopes, or in search of Winter sun? Discover our edit of carry-on staples for the smoothest of journeys.

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velvet dress

A lesson in velvet

Velvet exudes charm, feels effortlessly luxurious and can be styled for any occasion. Still deciding if this fabric is the one? Let us convince you.

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Woven elegance

A touch of sparkle, a dipped back, a lace trim – these are the features that tip knitwear into dressed-up territory.

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How to wear lace

Whether you prefer a delicate trim or all-over pattern, there is a place for lace in every wardrobe – especially during the festive season.

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Bonfire-Night accessories edit

Wrap up warm for fireside fun this Bonfire Night with the help of our edit of cosy hats, snuggly scarves and warm gloves for the whole family.

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Dress for the occasion

As parties and events fill our diaries, the question of ‘what to wear’ becomes a weekly style dilemma. Luckily, we have the answer.

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winter wardrobe

Winter wardrobe for little ones

Get little ones cold-weather-ready in style with our must-have pieces. Choose from cosy cardigans, soft scarves, sleepsuits, partywear and more.

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Editors' Picks