The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

Buy now, wear now

From luxe touches to soft layers, update your trans-seasonal wardrobe with these eight key pieces.

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3 ways to style loungewear

No longer just an at-home uniform, loungewear is having a moment. Here are our favourite ways to wear our versatile Lounge collection.

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5 wardrobe heroes

Clothing Director Barbara Horspool shares her wardrobe heroes from our latest collection for the season ahead – and how to wear them.

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A fresh coat

Ease yourself into Autumn with the treat of a brand-new coat. From practical parkas to our classic pea coat, it’s time to meet your new plus one.

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Your back-to-work wardrobe

Beat the holiday blues with a new Autumn buy – as chosen by The White Company team. Plus adorable pieces for little ones off to school and nursery.

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3 ways to wear: denim

From forever-chic skirts to shirts and dresses, there’s more than one way to style denim this season. We show you ways to wear our favourite fabric.

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Stripes: a style icon

Chic and simple, it’s a warm-weather favourite – from Audrey Hepburn to Coco Chanel, we uncover the storied history behind the Breton stripe.

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Editors' Picks