The White Company Journal
Inspiration for stylish living from the experts

Wear

Everyday style inspiration you’ll love

The wrap trend, two ways

Wrap up in style this Autumn with the new season’s favourite shape. Discover two ways to wear the versatile trend.

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Introducing the cashmere 6

Meet the cashmere 6 – the timeless pure-cashmere knits you’ll turn to time and time again. Plus, how to keep them looking and feeling their best.

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3 ways with denim

The arrival of Autumn signals the return of jeans as a wardrobe hero. Discover three of our signature styles and how to wear them for day or night.

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3 ways to embrace sweater season

As Autumn approaches and temperatures drop, it’s time to revel in the comfort of cosy knits. Discover our must-have pieces to update your wardrobe.

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Coats to suit all styles

Whether you’re looking for a year-round cover-up, or a glamorous jacket for evenings out, we’ve got an option for every occasion.

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How to: mix lounge with daywear

Athleisure, sports luxe… whatever you call it, the loungewear as daywear trend is set to continue. And we like it. Here’s how to master the look.

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What to do: 24 hours in Pimlico

Looking for a London staycation, or fancy exploring a new area on your next trip to the capital? Discover Pimlico, which inspired our New In Clothing.

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