The White Company Journal
Inspiration for stylish living from the experts

Wear

Everyday style inspiration you’ll love

Introducing: White Label

We’re incredibly proud to introduce White Label – a collection of forever-stylish wardrobe solutions – from denim to flattering swimwear.

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3 ways to wear stripes

A fashion-failsafe for decades, these contemporary ways to style Breton stripes will inspire a wardrobe update.

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Find your sleep style

Whether you prefer pyjamas or a one piece, plain or pattern, nothing beats winding down and waking up in crisp cotton.

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7 new-season heroes

From the ultimate day-to-night dress to versatile jeans and tees, these are the pieces that make everyday dressing easy.

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Editors' Picks