The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

Meet your Winter-walk wardrobe

Practicality meets style with our cosy knits, elegant outerwear and accessories, solving that age-old problem of how to beat the Winter chill.

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The £50-and-under gift edit

Beautiful, considered gifts don’t have to cost a fortune. From pampering gifts to stylish home additions, these luxuries are guaranteed to delight.

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3 ways with velvet

As party season approaches, luxe fabrics take centre stage – and little feels more fabulous than our silk-enriched velvet pieces.

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Loungewear reinvented

When loungewear is this luxurious, why keep it for home? With our style tips to make yours work harder this season, going out is the new staying in.

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Desk-to-dinner style

Lifestyle bloggers Alex Gorton and Natasha Poliszczuk of Wear & Where on why the season’s new knits make perfect pieces to add to your party wardrobe.

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3 alternatives to the LBD

Switch-up your tried-and-tested little black dress and refresh your party wardrobe with our jumpsuit, metallic midi skirt or glamorous tux

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How to wear: white in Winter

Avoid an all-black wardrobe this Winter with these three ways to inject a bit of our favourite, seasonally appropriate shade into your outfits.

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The cashmere lust list

Cashmere + Winter – it’s the perfect love story. This season, find out which five pieces are topping our most-coveted list.

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Editors' Picks