The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

3 cases, 3 places

From carefree pieces destined for rolling white sands to Cote-d’Azur-ready stripes and city-break solutions, discover our favourite packing picks.

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Dress for the season

Summer days and nights call for stunning new dresses. Discover our favourite styles, as well as what to wear with them.

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5 reasons to love linen

This month, we’re joining other leading retailers in the I Love Linen campaign. Natural, breathable and timeless, here’s why linen is so special.

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Get the look: Riviera chic

From Cannes to Monaco, the Riviera brings with it its own quintessential brand of chic. Here’s how to master it – whatever your personal style.

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Behind the design: espadrilles

Coastal trip, city stroll or cocktail party, this eternally chic (and Summer-synonymous) shoe will go the distance in your collection this season.

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3 ways with Spring denim

You’ve probably spent Winter wedded to your skinny jeans. We’re staying hopeful Spring is on the way with these ways to update trusty denim.

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The linen style edit

With warmer months on the horizon, lightweight linen takes centrestage. Discover how to style our favourite fabric for Spring.

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Get the look: modern utility

The utility trend is huge this year, marrying style and practicality. Weave a little of it through your wardrobe with these four outfit ideas.

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Editors' Picks