The White Company Journal
Inspiration for stylish living from the experts


Everyday style inspiration you’ll love

3 ways with denim

The arrival of Autumn signals the return of jeans as a wardrobe hero. Discover three of our signature styles and how to wear them for day or night.

Read More

3 ways to embrace sweater season

As Autumn approaches and temperatures drop, it’s time to revel in the comfort of cosy knits. Discover our must-have pieces to update your wardrobe.

Read More

Coats to suit all styles

Whether you’re looking for a year-round cover-up, or a glamorous jacket for evenings out, we’ve got an option for every occasion.

Read More

How to: mix lounge with daywear

Athleisure, sports luxe… whatever you call it, the loungewear as daywear trend is set to continue. And we like it. Here’s how to master the look.

Read More

What to do: 24 hours in Pimlico

Looking for a London staycation, or fancy exploring a new area on your next trip to the capital? Discover Pimlico, which inspired our New In Clothing.

Read More

5 buy-now, wear-now pieces

In need of a wardrobe update? These five effortless styles will provide an instant refresh, while still being wearable later in the season.    

Read More

Editors' Picks