Athleisure, sports luxe, fitness streetwear… whatever you call it, the trend for loungewear as daywear is set to continue – and we like it.
Goodbye unflattering, bagged-out tracksuit bottoms and hello stylish new multi-tasking lounge pieces that we can’t wait to wear (everywhere). There’s a whole world that exists between pyjamas and formalwear, and plenty of outfit options that transition seamlessly from the school-run dash and post-pilates coffee to weekend brunches and snuggling on the sofa. Look (and feel) great with our guide to mastering comfort-meets-style dressing.
On the school run
Pulling on the first outfit you see, while simultaneously arming children with the necessary books, bags and breakfasts for the day ahead is an all-familiar routine. Managing to achieve a polished look, day-after-day, is not easy.
Look effortlessly put together on the school run by opting for a pair of smart-casual joggers. The side stripe on our Cashmere Contrast Joggers elevates this design to out-of-the-house appropriate. Paired with an oversized knit for added comfort and warmth, and a long, tailored coat for a dose of daywear, this outfit is school-gate appropriate, while remaining fuss-free.
TIP: Why not lay your clothes out before bed for the ultimate get-up-and-go start to your day?
From barre to brunch
Exercise isn’t always about just keeping fit. Instead, we view it as a shortcut to maintaining a positive outlook. If you begin your day with a workout, then you automatically spend the rest of it feeling accomplished.
Thankfully, the athleisure trend has made it easier than ever to switch from workout to wind down. Comfortable leggings are now as acceptable as skinny jeans to wear for a catch-up with friends – aerobics to avocado on toast in one easy outfit. Just pop our Cotton-Cashmere Stripe Hoodie over your exercise ensemble and layer up with a leather jacket for an outfit that is not just for the gym.
TIP: We recommend popping one of our eau de toilettes in your handbag for on-the-go fragrance.
For the seasoned traveller
While dressing up for a trip to the airport may be a thing of the past, it’s still worth taking some time to put together a travel outfit that is equal parts comfortable and stylish.
A-listers have been nailing laid-back glamour, pre-and-post flight, for years – and the secret is simple. Team relaxed-yet-feminine knitwear with comfortable trousers and Supergas for the perfect base. Just pack a cocooning cashmere scarf in your hand luggage to combat the aircon, alongside our Spa Relax Pulse Point Oil to have you feeling relaxed from take-off to touch-down.
TIP: Don’t forget to pack our security-friendly Travel Cosmetic Case in your hand luggage for all your beauty essentials.