It’s no secret that here at The White Company, we are linen experts. So, this month, we’ve joined a number of other retailers in celebrating everything we love about this natural fabrication, in collaboration with the I Love Linen initiative. Headed up by the European Confederation of Linen and Hemp (CELC), which works to promote the many benefits of linen – specifically European linen, where 80% of the world’s flax (the fibre used to make it) is grown – the campaign first originated in France as J’adore le Lin.
You’ll spot other participating retailers by the I Love Linen logo in their store windows – look out for ours, too, from 14th April. You can also visit the V&A from 21st April 2018-27th January 2019 and catch the Fashioned From Nature exhibition, which partners with the initiative to explore what makes the fabrication so very special.
You probably already know that linen is an excellent fabric choice for Summer, but did you know why? Here are just a few of the many great things about this material.
1. It’s made from flax
Flax is the only plant-textile fibre originating in Europe, and one of the few crops still produced in Western Europe. The linen we use at The White Company comes from renowned mills.
2. It’s 100% natural
From the first seeds sown to the production of the garments themselves, flax is totally natural. It needs no irrigation – only rainwater – to grow, with little fertilizer and no pesticides, making it an environmentally sustainable fabric choice.
3. It’s temperature regulating
Linen is a Summer friendly fabric which allows the skin to breathe. Therefore, linen clothes and sheets feel both cool to wear and to the touch on a hot day or balmy night. In cold weather, surprisingly, linen also retains warmth (so it makes a cosy bedding choice). The fabric is hypo-allergenic and anti-bacterial, too so it’s great for those with sensitive skin or for young children.
4. It’s easy to care for
You may think linen is a high-maintenance fabric, but that’s not the case. Linen is an incredibly easy fabric to care for. It keeps its colour and, the more you wash it, the softer it becomes, making the fabric easier to iron. Linen should ideally be ironed while still slightly damp for the best results.
SHOP: Linen Wrap Over Dress
5. It’s enduring
Linen is the strongest of the vegetable fibres and two to three times more durable than cotton. The high wax content of flax gives linen its characteristic lustre and it can withstand plenty of machine washing, which comes in handy on holiday when you might want to wear favourites on repeat.
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