Our advanced-skincare collection was created in partnership with global skincare experts at DECIEM – The Abnormal Beauty Company. As an ex-beauty journalist, Chrissie personally approached these industry-acclaimed experts, trusting that with their years of research and experience, they could help us develop a range that marries together the beauty of natural chemistry with results-led scientific technologies. We spoke to the man behind the brand, Brandon Truaxe, to find out more about the active ingredients in our beauty products and how they will help transform your skin.
- How was The White Company skincare developed?
“It has taken over a year to develop this range, involving our lab team of six bio- and materials- chemists. Chrissie and I interacted extensively to refine this development. The technologies were independently tested on groups ranging between 20 and 100 people and we also used a complex machine to study before and after effects of each product on the skin in extreme detail, which confirmed what we all observed: incredible and yet gentle results.”
- What makes these products different to other skincare?
“Generally, the science-backed category of skincare disregards nature, and ‘natural’ products have very little data behind their efficacy. This line uses highly purified plant molecules and amino isolates to marry natural chemistry together with the scientific focus that effective skincare must have. There’s really nothing like it today.”
- We’d love to know what you think the best ingredients are and why you wanted them in this range?
“There are so many! Some of my favourites include a poppy-flower derivative (found in Night Oil), which visibly improves firmness, but also blue algae (found in Hand Elixir) as it contains a natural alternative to retinoids. Rather than using simple extracts that can contain thousands of different chemicals, we have extracted specific molecules that give profoundly targeted effects.”
- When it comes to skincare concerns, what are the most common ones you hear women talk about?
Ageing is no longer about lines and wrinkles. Everyone simply wants to age well and look their best – or healthiest, rather – at any stage of life. Women today are heavily focused on having glowing skin, but for the skin to be truly radiant, so many things need to be in order: the texture needs to be even, pores need to be clear, pigmentation needs to be balanced, circulation needs to be normal… In effect, the skin needs to be healthy. I believe women are recognising more and more that the health of their skin is the most important concern of all when it comes to skin ageing.
- How does our skincare address this?
The focus of our range is on health versus merely a specific focus on wrinkles, which makes them ideal for every age group (since the approach to health is age-neutral). Most skincare products concentrate on specific signs of ageing, while we have taken a multi-faceted approach towards healthy-skin functions.
- Finally, how long do you have to use these products to see results?
“While the Super Balm immediately removes make-up without drying the skin, the other products begin to show improvements within the first few days, and results continue to get better with every use.”
The three products Brandon (below) would take to a desert island are…
Want skin that glows with health? Discover our full Skincare Collection and improve your beauty routine today.