Thanks to last week’s heatwave, Summer has well and truly arrived, and we aren’t the only ones getting excited for the warm weeks, school holidays and alfresco entertaining opportunities ahead – our favourite magazines and publications are on-board, too. With the opening of our first-ever US store two weeks ago, press coverage of our New York flagship is now flooding in.
So, if you’re in search of stylish inspiration for July and beyond, discover how US publications The New York Times, Elle, Good Housekeeping, OK! and The Saturday Times are spending their Summer with the help of The White Company.
Chrissie featured on the US InStyle website this week
In the US, customers and press alike have been very excited about the launch of our Fifth Avenue store in New York. It was a monumental moment for The White Company, as we threw open our doors for the first time and our US shoppers finally had the chance to experience our store in-person.
InStyle featured an entire interview with our founder Chrissie Rucker, including her inspiration to start the company over 22 years ago, more on her dream to break the US market and tips to keep our precious whites white. The New York Times selected its favourite Summer pieces, while The New York Observer ran a ‘Five things you need to know about Chrissie’ piece – it’s safe to say that we’ve got the Americans excited about our products.
Meanwhile, some influential US bloggers were loving our products – Habitually Chic had been shopping The White Company online and via the UK for years, and is now happy to have a store to visit on American turf. Brooklyn Blonde styled up our linen dress so beautifully we’re now all seriously coveting her wardrobe. The Tiny Canal Cottage was obsessed with our outdoor living pieces, showing us how to make the most of even small alfresco spaces with cushions and lanterns, plus organisational pieces to help with busy family homes indoors.
Meanwhile in the UK…
Homes & Gardens loved our furniture pieces
Part of the furniture
Ever-popular, our furniture collection has been celebrated over the past month in the media. You Magazine loved our Oak Benches for low-key dining, while House & Garden recommended pieces from our new collaboration with the Galvin Brothers.
For light and airy slumbers, Homes & Gardens suggested our pretty Stamford Bed for little ones, while Living Etc loved our minimalist Beaumont Bed for grown-ups, plus our intricate and breathable 200-thread-count Avignon Bed Linen.
Country Homes & Interiors championed alfresco dining
The finishing touches
When it comes to pretty soft furnishings, flickering candlelight and presenting Summer blooms, The White Company’s home accessories were widely showcased this month.
Our Captured Glass Lanterns glimmered in Country Homes & Interiors, while our extensive kitchenware range – including Serving Boards, Linen Napkins and glassware – was used beautifully to capture the sheer joy of casual alfresco dining.
Good Housekeeping styled our Straw Basket beautifully
Good Housekeeping featured our gorgeous Straw Basket, artistically styling it with a light scarf and floaty maxi dress for the ultimate in Summer chic. This piece is perfect for days spent wandering food markets, or for carrying all your beach and pool essentials. If you are lucky enough to be heading to golden sands, take OK! magazine’s recommendation and throw on our Broderie Beach Cover-Up.
Meanwhile, Woman & Home loved our classic white Symons Skinny Jeans and Night Oil in its recent issue. For the sports luxe trend, our white jeans can’t be beaten (especially with Wimbledon about to begin). If there’s a step in your skincare regime you think you might be missing, find out more about our six-piece advanced-skincare collection, including our featured Night Oil.
Little ones are cute as a button in our Bear Ears Cardigans
For little ones
When it comes to the smallest family members, Smallish Baby couldn’t get enough of our Bear Ears Cardigans. For gentle slumbers, even on the warmest of nights, our pure-cotton pyjamas and nighties are ideal for keeping little ones cool – the Trim Detail Pyjamas and Nightdress featured in the magazine are particularly pretty.
Plus, they love our Tiipii Hanging Hammock – a Summer staple for any garden, beach or field.
Discover our entire Summer collection.