From alfresco picnics and getaway planning to the start of the long school holidays, July is always the busiest month of Summer. We know how much you’ve been enjoying our beautiful products through your photos, captured via our #MyWhiteCo hashtag on Instagram (get involved here if you haven’t already), and our Summer essentials have also been proving popular with the press.
If you’re in search of stylish inspiration for August and beyond, discover how Homes & Gardens, Harper’s Bazaar, House Beautiful and more do Summer, with the help of our fair-weather essentials (plus a sneak peek at our Autumn collection).
Symons Skinny Jeans
A timeless Summer staple, every woman should own a pair of pristine white jeans – and we think our skinny Symons shape are the perfect cut. The Daily Mail agrees, as they awarded them 5/5 points in their round-up of the best white jeans. With a clean cut and crafted from thick, substantial denim, they’re a long-lasting investment for any occasion, all year round.
Home & Dining
Picnics, festivals, impromptu camping in the garden: whatever the occasion, make sure our stylish Henley mattress is on hand. Featured in five separate titles in July, from House Beautiful to 25 Beautiful Homes, its quilted base makes it perfect for snuggling up in the sunshine – and it’s now just £105 in the sale.
We’re known for our love of alfresco living – no surprise, then, that Good Housekeeping devoted a double-page spread to our outdoor living essentials (using our own beautiful images). With a focus on crisp, clean white, they loved our Artisan tableware, vintage linen tablecloth, and Danvers vase – perfect for a beachside feast.
Bed & Bath
Whatever the season, the importance of a perfect night’s sleep is crucial. As featured in The Telegraph online, our Siberian Goose Down pillows are made from the softest, fluffiest down for a truly luxurious result. Looking ahead to Autumn, Homes & Gardens have earmarked our four-poster Beaumont bed (coming soon) as a white bedroom must-have.
With Summer, arrives a wealth of delicious scents – salty sea air, fresh, barbecued food, and sun cream. Absolutely Chelsea and The Evening Express added our tropical Seychelles and refreshing Wild Mint fragrances to their top Summer smells – perfect for creating a warm ambience even if it’s raining outside.
Whether you’re a jetsetter or city slicker, switching up your bag for Summer is a must. By day, our ever-popular straw basket (now sadly sold out) is perfect for toting beach essentials, while our brown suede clutch is a chic buy that will work well into Autumn.
The Little White Company
The Independent named our fantastic Glow in the Dark Rocket Pyjamas as one of their best kids’ Summer pyjamas – and now they’re just £10.80 in the sale. Elsewhere, Kitchen Bedroom Bathroom recommended our simply beautiful Classic Little White Day Bed as the perfect choice for little ones.
Looking for more expert picks? Discover our founder, Chrissie’s, choices for the perfect Summer here.