It’s that time of year again, where the streets around our flagship store in Sloane Square burst into bloom in floral tribute to the Chelsea Flower Show.
This year, renowned florist (and The White Company brand ambassador) Philippa Craddock was the creative brains behind our store window, innovating an immersive ‘floral safari’, inspired by the African bush and incorporating The White Company products (and a blissfully big bed) at base camp. It took Philippa and her seven-strong team a total of eight hours to complete everything on site, working from when the shop closed, through until 3am. One thing’s for sure: the spectacular results are certainly worth it. Take a peek at her storyboards, above, and see how the final project came together…
Can’t make it to our Sloane Square store? Shop our latest arrivals online now.
Don’t forget, you can vote for us as your favourite window on the Chelsea in Bloom website.