The White Company Journal
Inspiration for stylish living from the experts

Little ones

All you need to let them stay little for longer

3 nursery updates

Prepare for a new arrival, or add some adorable updates to a little one’s room, with these gorgeous themes. They make great gifts, too.

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The half-term to-do list

Make the most of your week together with our checklist of family-friendly activities, from exploring outside to snuggling up at home.

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hippo toy

New friends for little ones

Let the smallest family members take a walk on the wild side with our new companions. From Luka the Llama to Loki the Lion, exciting adventures await!

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baby sleepsuits

Little treats for less

Don’t miss out! Update their wardrobes and bedrooms with our pick of the top sale pieces on offer from The Little White Company.

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Pyjamas, please!

Whether they’re dressing the tree, or watching a festive film, there’s one thing that will make little ones’ Yuletide extra special – new PJs.

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The little Christmas wish list

Get the fun started early with present ideas destined for the North Pole – from sleep stars and party outfits to inspiring books and furry friends.

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The little Winter wardrobe

Get little ones cold-weather-ready with our adorable must-have pieces. Choose from cosy cardigans, soft scarves, snuggly sleepsuits and more.

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Baby gifts for every budget

Welcoming a new arrival? Whether you’re looking for the greatest present, or a special treat, we’ve got something to delight both newborn and parents.

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The Mid-Season Sale edit

Discover our pick of must-have pieces – now for less. From wardrobe star buys to home heroes, now’s the perfect time to add to basket…

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3 nursery looks to love

In search of inspiration for a new arrival’s room? This trio of neutral themes will help you decorate their space in style.

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Editors' Picks