The White Company Journal
Inspiration for stylish living from the experts

Little ones

All you need to let them stay little for longer

Baby gifts for every budget

Welcoming a new arrival? Whether you’re looking for the greatest present, or a special treat, we’ve got something to delight both newborn and parents.

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The Mid-Season Sale edit

Discover our pick of must-have pieces – now for less. From wardrobe star buys to home heroes, now’s the perfect time to add to basket…

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3 nursery looks to love

In search of inspiration for a new arrival’s room? This trio of neutral themes will help you decorate their space in style.

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The sale picks our buyers love

We believe a truly stylish piece should last for years – with that in mind, here’s our edit of sale favourites that really go the distance.

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Little Sale saviours

From cute PJs to playful bedding and adorable cuddly toys, update their wardrobe and bedroom this Summer, thanks to our favourite seasonal savings.

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swimwear for children

The little Summer suitcase

Ready for a family holiday? We’ve made packing easy with our guide to child-friendly essentials for a season of fun in the sun.

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childrens summer clothing

Summer of fun

As the weather starts to warm up and school holidays beckon, it’s time to plan how to keep little ones entertained (and dressed the part) all Summer.

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giant soft toy

Gifting by numbers

From newborns to toddlers, we’ve got lots of lovely things for the little people in your life. Discover toys, clothing and bed linen for any budget.

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girls summer pyjamas

Pyjamas all day!

Easter has arrived and with nightwear this fun, they can skip getting dressed and make the most of a lazy long weekend – did somebody say duvet day?

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Editors' Picks