The White Company Journal
Inspiration for stylish living from the experts

Little ones

All you need to let them stay little for longer

girls summer pyjamas

Pyjamas all day!

Easter has arrived and with nightwear this fun, they can skip getting dressed and make the most of a lazy long weekend – did somebody say duvet day?

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The last-minute gift guide

Let us make present shopping easier for you with a curated edit of fabulous gifts for one and all – from the trendsetter to the foodie and beyond.

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The night-before-Christmas edit

A festive tradition for all the right reasons, our pick of the cosiest PJs for little ones to wear while waiting for Santa’s arrival will delight.

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The under £50 gift edit

Whether you’re trying to stick to the budget this year, or looking to top up their main gift with a little something extra, these are our picks.

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winter wardrobe

Winter wardrobe for little ones

Get little ones cold-weather-ready in style with our must-have pieces. Choose from cosy cardigans, soft scarves, sleepsuits, partywear and more.

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Editors' Picks