The White Company Journal
Inspiration for stylish living from the experts

Little ones

All you need to let them stay little for longer

The night-before-Christmas edit

A festive tradition for all the right reasons, our pick of the cosiest PJs for little ones to wear while waiting for Santa’s arrival will delight.

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The under £50 gift edit

Whether you’re trying to stick to the budget this year, or looking to top up their main gift with a little something extra, these are our picks.

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winter wardrobe

Winter wardrobe for little ones

Get little ones cold-weather-ready in style with our must-have pieces. Choose from cosy cardigans, soft scarves, sleepsuits, partywear and more.

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Gifts for the not-so-newborn

We like to provide plenty of options and gift inspiration for children of all ages. Discover toys, clothing, bed linen and more for little ones.

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Back-to-school weekend uniform

As a new term starts, it’s time to refresh the kids’ wardrobes. Add new layers and accessories to help make weekend dressing for little ones easy.

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Toys to take on the go

Are we nearly there yet? Make travelling with little ones a stress-free affair with some fun alternatives to another game of I Spy…

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Editors' Picks