The White Company Journal
Inspiration for stylish living from the experts

Little ones

All you need to let them stay little for longer

Pyjamas, please!

Whether they’re dressing the tree, or watching a festive film, there’s one thing that will make little ones’ Yuletide extra special – new PJs.

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The little Christmas wish list

Get the fun started early with present ideas destined for the North Pole – from sleep stars and party outfits to inspiring books and furry friends.

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The little Winter wardrobe

Get little ones cold-weather-ready with our adorable must-have pieces. Choose from cosy cardigans, soft scarves, snuggly sleepsuits and more.

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Baby gifts for every budget

Welcoming a new arrival? Whether you’re looking for the greatest present, or a special treat, we’ve got something to delight both newborn and parents.

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The Mid-Season Sale edit

Discover our pick of must-have pieces – now for less. From wardrobe star buys to home heroes, now’s the perfect time to add to basket…

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3 nursery looks to love

In search of inspiration for a new arrival’s room? This trio of neutral themes will help you decorate their space in style.

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The sale picks our buyers love

We believe a truly stylish piece should last for years – with that in mind, here’s our edit of sale favourites that really go the distance.

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Little Sale saviours

From cute PJs to playful bedding and adorable cuddly toys, update their wardrobe and bedroom this Summer, thanks to our favourite seasonal savings.

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swimwear for children

The little Summer suitcase

Ready for a family holiday? We’ve made packing easy with our guide to child-friendly essentials for a season of fun in the sun.

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Editors' Picks