The White Company Journal
Inspiration for stylish living from the experts

Little ones

All you need to let them stay little for longer

swimwear for children

The little Summer suitcase

Ready for a family holiday? We’ve made packing easy with our guide to child-friendly essentials for a season of fun in the sun.

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childrens summer clothing

Summer of fun

As the weather starts to warm up and school holidays beckon, it’s time to plan how to keep little ones entertained (and dressed the part) all Summer.

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giant soft toy

Gifting by numbers

From newborns to toddlers, we’ve got lots of lovely things for the little people in your life. Discover toys, clothing and bed linen for any budget.

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girls summer pyjamas

Pyjamas all day!

Easter has arrived and with nightwear this fun, they can skip getting dressed and make the most of a lazy long weekend – did somebody say duvet day?

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The last-minute gift guide

Let us make present shopping easier for you with a curated edit of fabulous gifts for one and all – from the trendsetter to the foodie and beyond.

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The night-before-Christmas edit

A festive tradition for all the right reasons, our pick of the cosiest PJs for little ones to wear while waiting for Santa’s arrival will delight.

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Editors' Picks