With Summer on the horizon, it’s time for lighter make-up and baring a bit more skin. Our founder, Chrissie, was a beauty journalist before she started The White Company. Here she shares why double cleansing and regular exfoliation make a real difference.
Great-looking skin is key to wearing less make-up, and the starting point for this is to keep it beautifully clean (yet not stripped), gently and regularly exfoliated (to eradicate any dullness), and perfectly nourished and moisturised for a flawless base that glows with health.
Why double cleansing is key
Perfectly clean skin is the foundation of a fantastic-looking complexion and, over the last few years, the beauty press and leading facialists have started to advocate the importance of double cleansing, particularly in the evening. The reason for this is we have two types of impurities to tackle and remove. The first is make-up and sunscreen, both of which are designed today to stay put and last far, far longer than their predecessors. The second is sweat, pollution, grime and the build-up of natural oils.
Double cleansing at night is great way to ensure we go to bed with completely clean skin. However, it’s vital to use a cleanser that’s deeply cleansing without stripping the skin. Our award-winning Super Balm is fantastic for this because it can be used as both a balm cleanser and a wash-off cleanser. With clever plant esters, it cleanses beautifully, while special corn humectants deeply hydrate to leave skin feeling perfectly clean, yet soft, supple and nourished.
How to double cleanse with Super Balm
Step 1: removes oil–based product, including foundation, tinted moisturiser and SPFs
Apply Super Balm to dry skin and massage its beautiful, balm texture into the skin until it starts to melt and feel like an oil. Soak one of our brilliant dual-sided face cloths in hand-hot water, wring out and then wipe away cleanser.
Step 2: for the ultimate deep cleanse
Squeeze a pea sized amount of Super Balm into your palms and massage into damp skin using some warm water to work into a soft lather. Remove with a hot cloth, as before, or simply rinse of with warm water. This lovely, light second cleanse works to remove any last, tiny traces of sweat, pollution, grime and natural oil build-up. Splash the face with cool water and pat dry with a soft towel.
Why exfoliating face cloths are a skincare helper
Our skin has a natural cycle where the top layer of skin cells die as new ones are generated underneath. Some gentle, regular exfoliation is an important part of an effective skincare routine to help remove these dull-looking, dead skin cells to reveal a smoother, clearer, more radiant complexion. It also helps to decongest the skin, boost circulation and ready the skin to make the most from treatment products, such as serums, oils and moisturisers.
We designed our clever double-sided face cloths to work perfectly in tandem with our Super Balm. The soft flannel side is ideal for daily hot-cloth cleansing (as above), and the special muslin side is designed to use every three to four days to give a little extra, gentle exfoliation. It will also leave the skin looking noticeably more radiant and ready to receive and get the most our of treatment products.
Did you know our Advanced Skincare Collection won the Editor’s Choice award in the Beauty Shortlist Awards 2018, while our bestselling Super Balm also scooped its Best Cleanser accolade and our Eye Revive was awarded Best Daily Eye Serum. Our Night Oil was also a winner at the 2017 Cosmopolitan Beauty Awards.
Endorsed by beauty journalists and industry experts, our skincare collection is so popular it recently sold out, but it’s now back in stock. Discover the full award-winning collection (and how to use it) for Summer-ready skin.